State of Good

Pure Charity’s State of Good intelligence brief reveals a fundamental shift in charitable giving: 80% of donations now come from major donors while the overall donor base shrinks. However, nonprofits mastering retention strategies see median gifts increase 20% year-over-year. This free intelligence brief analyzes fourth-quarter data showing unprecedented donor concentration, explores why monthly giving programs achieve 71% retention rates compared to industry-wide 45% annual retention, and examines the growing AI gap in philanthropy. The report includes actionable insights on major donor strategy development, retention optimization, and digital transformation acceleration. Additional findings cover Christian women’s leadership in household giving decisions and disaster relief infrastructure lessons from Hawaii’s Kona Low response.

Pure Charity’s latest State of Good intelligence brief reveals critical gaps between donor intentions and actions across philanthropy. New research shows only 1% of wealthy Americans prioritize giving in estate plans while 3% of inheritors do — a massive shift for planned giving strategies. Meanwhile, 82% of Americans give to charity, but organizations are under-asking due to overcaution. The report also exposes how “evidence-based” funders actually make emotional decisions, and identifies five distinct generosity profiles that predict giving better than demographics. From the $84 trillion wealth transfer bypassing nonprofits to collaborative fundraising raising $16.7 million in 24 hours, this free intelligence brief maps the opportunities hidden in donor behavior gaps.

Pure Charity’s State of Good intelligence brief for April 13, 2026 reveals a fascinating contradiction in nonprofit fundraising: trust in charitable organizations remains high, yet donor participation continues declining. New research identifies five distinct donor motivation profiles, while Rhode Island’s record-breaking $5.08 million giving day demonstrates how authentic urgency and donor segmentation drive results. The report analyzes shifting economic dynamics affecting charitable giving, Charity Navigator’s major rating system overhaul, and breakthrough insights on Christian women donors. Key findings include why matching gift campaigns increase donor likelihood by 80%, how economic strain paradoxically boosts certain giving types, and actionable strategies for reversing the participation paradox. This free intelligence brief provides fundraisers with data-driven solutions for adapting to 2026’s evolving donor landscape.

Pure Charity’s State of Good intelligence brief for April 6, 2026 reveals critical shifts in nonprofit fundraising. Donor-advised funds have reached $234 billion in assets while experiencing fundamental behavioral changes due to 2026 tax law modifications. New Stanford research shows the mega-gift era is ending as organizations pivot toward small-donor strategies. Meanwhile, 73% of donors now demand transparency on fund usage, with organizations showing financial clarity achieving 53% higher retention rates. This free intelligence brief analyzes DAF evolution, small-donor renaissance, transparency psychology, and successful campaign innovations like UTSA’s 48-hour Giving Day format that’s capturing more donors than traditional approaches.